In crafting the emblem for Where is 7, I wanted to capture the brand's vibe: edgy, urban, and a bit mysterious. Think of it as a wink to the wearer, encouraging them to embrace their uniqueness. So, I decided to use a fingerprint - you know, that one-of-a-kind mark we all have? It's a reminder to leave your own stamp on the world. Then, I nestled the number 7 right in the center, adding a dash of intrigue. It's like a hidden treasure waiting to be discovered. The logo is more than just a design; it's an invitation to explore, to ask questions, and to be bold.